Powerful Ideas in Marketing

By : Hermawan Kartajaya
  1. Use Anthropology to Discover the ‘Anxiety’ and ‘Desire’ of the People
  2. Space for You Being (read : Brand) for People o Recognize, Feel and Own
  3. Convergence at Your Offerings to Create Additional Value
  4. Democratize Innovation by Inviting People to Contribute
  5. E is e-everything to be the Long Tail for Targeting People at the Unlimited Niches
  6. Foolish. Stay Foolish, Stay Hungry !
  7. Grameen. Do Business Like Grameen – Bank to Create Profit and Values at the Same Time
  8. Hole. Discover and Close the Holes to Create No-Hole-in the-Market Situation
  9. Icon. Make People ‘Crazy’ Abou Your Iconic Offering
  10. Join. If You Can Not Beat Them, Join Them (read:Customers, Compeitors, etc)

Label:

0 komentar:

Post a Comment

Subscribe to: Post Comments (Atom)